Introductions

Hello fellow Londoners and fashion lovers,

This is a site dedicated to London Street style. From Shoreditch to Kensington, London style today reflects the city's eclectic and multicultural nature. London itself has strong roots in music, and punk in particular with Miss Vivienne Westwood acting as the Queen of punk. These roots greatly influence the aesthetic of London street style.

The style itself is about individuality, not cookie cutter fashion or "uniforms" often found in some other cities. Individual style is appreciated and not oppressed by ideas of "normality".

Please feel free to send in any interesting street styles or London fashion news, enjoy the pictures and get inspired by amazing London style.