The North/East London style is a melting pot of glam, grunge, rock, indie, vintage and retro styles. This is where trends are born in London and the vibe is all about looking unique ...not looking like everyone else. The big "thing" in these parts is about looking "cool"....and it really doesn't get much cooler than East London!
Having moved from Toronto, Canada to London, England I have been inspired daily by the forward fashion street styling which defines London. I created this site to share pictures, websites, and any info relating to London and Fashion with a focus on street style.
I have a background in buying and styling and have worked for major retailers such as Holt Renfrew in Canada and Bergdorf Goodman New York.